Product Marketing Lead

Our Story   Hello there. We’re Zopa.   We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!    We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.    If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
The Role   As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact.    Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa.    This is a high-impact role for someone who thrives at the intersection of strategy and craft; equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.     

What you will be doing:

Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy 

Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys 

Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap  

  Partnering deeply with Product and Design 

Embedding with Product Directors and Design Leads to ensure our products are marketable by design 

Co-creating and stress-testing feature concepts, value propositions and customer narratives before build 

Helping teams navigate trade-offs between customer value, differentiation, complexity and speed 

  Leading go-to-market at scale  

Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it 

Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns 

Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle

  Raising the bar for product marketing 

Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice 

Improving how we use insight, testing, performance data and learning loops across product marketing 

  Being a senior connector and influencer 

Representing Product Marketing internally as a strategic discipline, not just a delivery function 

Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations 

 

About you:

You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent) 

You’ve owned product marketing for complex products or portfolios, not just single launches 

You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative 

You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation 

You’re comfortable influencing senior product and marketing leaders

  No everyone ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you. 

At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

 

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments. 

 

Our approach to AI in interviews

At Zopa, AI isn't something we're testing out — it's part of how we work every day. As a proud partner of Jobs 2030, we're committed to building AI fluency across our workforce, and we expect Zopians to use AI as part of how they do their jobs. 

Because of that, we want to be transparent about how we think about AI use during our hiring process. 

Behavioural and competency-based interviews: please don't use AI. These conversations are designed to understand you — your experiences, your judgment, and how you've approached real situations. An AI-generated answer can't tell us that. What it can do is get in the way of us finding out whether we're the right fit for each other. 

Technical interviews: it depends on the role. Some technical stages actively welcome AI use, others don't. Your Talent Partner will let you know what's expected at each stage. Where AI is part of the assessment, we'll be interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.