Product Manager – Organic Growth

At TicketSwap, we’re on a mission to become the world’s favorite marketplace for safely buying and selling tickets. With over 19 million fans across 42 countries, we bring fans and experiences together, enabling people to go to more events they love and helping organisers build lasting success.

But a great marketplace is only as strong as its ability to be found.

We're looking for a Product Manager Organic Growth to help us build a sustainable, high-quality top-of-funnel engine. Are you ready to shape how TicketSwap becomes the first place fans turn to when they're looking for tickets? Keep reading! 👇

What You’ll Do

As a Product Manager for Organic Growth, you’ll play a key role inTicketSwap's discoverability across search engines and organic channels. Your mission: grow the volume and quality of fans who find us organically, expand our visibility into new markets, and build a top-of-funnel engine that compounds over time.

You'll lead a cross-functional team working at the intersection of product, engineering, data, and marketing. A big part of your role is balancing organic signals (search rankings, crawlability, content structure, conversion) with a best in class product experience that scales across a wide range of event categories, genres and locations. Your work will directly impact organic traffic growth and the share of new fans acquired through non-paid channels.

Your key responsibilities:

• Shape the Organic Growth product roadmap: set the direction and drive top-of-funnel growth as the north star outcome across discoverability, indexability, and conversion

• Drive strategy and execution within the OKR framework, driving the objective and its key results across functions playing a pivotal role in prioritisation, planning and outcomes.

• Lead initiatives end-to-end: from spotting an opportunity and validating a hypothesis, to shipping and learning. You won't hand things off; you'll see them through together with a full-stack team across UX and Engineering

• Be the connective tissue of your 3 amigos: work shoulder-to-shoulder with your Engineering Manager, Tech Lead, and Designer to turn ambiguity into clarity and ideas into outcomes

• Turn technical signals into product experiences: collaborate with Data, Engineering, and Marketing to make TicketSwap faster, more structured, and more valuable to search engines, then translate that into intuitive and relevant experiences for fans.

• Use insight to find the next opportunity: blend quantitative signals and qualitative research to uncover what drives (or breaks) organic performance and ranking momentum

• Lead with curiosity: you dig deep to understand the root cause of problems and know when to bring in the right expertise.

• Experiment, iterate, and learn quickly, testing new ideas and optimisations to continuously improve organic performance and making trade-offs around time to experiment and value creation.