Senior Product Marketing Manager

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

Product Marketing Team at Shine

Our Product Marketing team is dedicated to translating Shine's product vision into market impact, defining how our Invoicing & Accounting products are positioned, launched, and adopted across every market we operate in. We sit inside the Global Accounting Tribe, working closely with Product to shape narratives that are as sharp in Berlin as they are in Paris or Copenhagen.

The German Business Unit is where that global vision meets local reality. The team in Germany is responsible for growing Shine's customer base in one of Europe's most competitive SMB markets — driving acquisition, activation, and retention across a customer base that spans freelancers, small business owners, and their tax advisors. It's a team with a clear commercial mandate and deep roots in the everyday realities of running a business in Germany.

This role sits at the intersection of both, bringing global positioning to life in the German market, and feeding local market intelligence back into the product.

Your Role as a Senior Product Marketing Manager

As Senior Product Marketing Manager, you will own how Shine's Invoicing & Accounting products reaches, lands with, and grows its customer base in the German market. The role sits inside the Global Accounting Tribe (Product) and operate as the product-side counterpart to the German Business Unit Lead (Revenue), jointly driving market-level revenue outcomes by translating global positioning and product strategy into locally relevant GTM activity, competitive intelligence, and lifecycle outcomes.

Success in this role means measurable impact on acquisition, activation, adoption, and retention: the product clearly positioned against local competition, and a reliable flow of market insight feeding the roadmap in close partnership with Product Managers.

What Makes This Role Distinct

Most Product Marketing Management roles ask you to position one product in one market. This role asks you to do something harder: hold two products in productive tension, protect an established brand while validating a new one, and author the transition story that brings customers from the old world to the new — without losing them along the way. If you've done this kind of work before navigating a portfolio, managing a migration narrative, winning in a competitive market mid-transition, we want to talk to you.

What you'll be doing

This role reports functionally into Product Marketing but operates day-to-day as part of the German Business Unit, partnering closely with the BU Lead on activity, revenue, and commercial prioritisation. The role spans the full arc from market understanding to in-market execution, with insights feeding back into the product and roadmap.

• Market & competitive intelligence: Sizing the market and tracking trends. Continuous monitoring of the local competitive landscape and global challengers as leading-signal proxies. Maintain positioning differentiators and pricing benchmarks. Synthesise findings into actionable recommendations for stakeholders

• Customer understanding & segmentation: Own the ongoing research rhythm in Germany: in-app feedback, surveys, user interviews, behavioural data, and CS/Sales debriefs. Identify underserved segments or unaddressed use cases in the market.

• Whitespace & Opportunities: Size opportunities in local and global context and flag signals relevant to roadmap prioritisation. Collaborate with PMs on locally relevant discovery where market specifics shape what gets built.

• Positioning, Offer & Go-To-Market: Localise global positioning, messaging, and product narrative for the German market. Define locally relevant proof points and competitive angles per segment. Provide input on plan differentiation, value proposition per tier, and upsell triggers. Lead GTM execution in-market — launches, campaigns, messaging rollouts — with a high degree of hands-on ownership.

• Product presence & lifecycle: Own the product from first impression to ongoing engagement: how it's presented on the German website, through activation flows, in-app messaging, and onboarding. Drive adoption and retention activity tied to usage milestones; own customer education and feature awareness. Accountable for market-level activity outcomes.

• Sales & CS enablement: Equip local Sales and CS teams with the materials they need to have better conversations: messaging guides, competitive battlecards, objection-handling frameworks, and launch briefings.

What you bring

• Years of experience: Relevant experience of product marketing experience across the full PMM remit, with demonstrated delivery on positioning, go-to-market and cross-functional initiatives especially in fintech or banking industries.

• Portfolio positioning & transition narrative: Able to hold two products at different maturity stages in a single coherent market view — protecting established positioning while validating what comes next.

• Market & competitive analysis: Ability to size a market, track a competitive landscape systematically, and translate signals into prioritised positioning recommendations. Able to distil a complex product into a segment-specific value proposition and express it across channels — written to a high standard, adapted by audience and format.

• Go-to-market execution: Plans and runs launches end-to-end - messaging, channels, campaigns and internal enablement - and coordinates cleanly across Customer Support, Sales and Marketing.

• Pricing & commercial acumen: Working knowledge of pricing theory (value-based pricing, willingness-to-pay, tiered packaging). Able to evaluate offer structure, articulate upsell reasoning in commercial terms, and provide credible input on plan differentiation.

• Customer research & data fluency: Comfortable designing and running qualitative research (user interviews, surveys) and interpreting quantitative data (behavioural dashboards, funnel metrics). Knows which method fits which question

• Cross-functional ownership & influence: Drives PMM-led work independently, cooperates with colleagues from Product and Revenue with ease. Takes responsibility for activity outcomes.

• Language proficiency: Full professional fluency in German and English, able to produce high-quality written and verbal communication in both.
  

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with the Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.

4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.