Director Product Line Management Cobra Golf

YOUR MISSION

Product Line Strategy & Architecture

• Define and own global club architecture across all categories
• Establish clear segmentation, price/value ladders, and consumer targeting
• Drive portfolio simplification, differentiation, and margin integrity

PLM Leadership – All Golf Clubs Categories

• Set direction and standards for Golf Club categories.
• Lead and manage PLMs as category owners, owning the end-to-end lifecycle management for respective categories.
• Ensure excellence in product briefs, positioning, and lifecycle execution
• Drive calendar adherence, issue resolution, and cross-functional alignment

• Own product vision and partner with R&D to align on key performance metrics
• Translate tour insights, customization, and data (e.g., Arccos) into retail product advantage
• Manage key partnerships (e.g., Arccos, LAGP)

Innovation & Market Intelligence

• Convert consumer insights, fitting data, and competitive trends into product strategies and brief to R&D 
• Partner with R&D, Operations and Global Sales regions to commercialize differentiated innovation
• Identify whitespace opportunities across categories 
• Ensure line is focused on where the brand can win and gain market share without being everything to everyone

Go-To-Market & Commercialization

• Lead product launches with full cross-functional readiness and ensure all regions are aligned
• Partner with Marketing on product storytelling and demand creation
• Drive sales readiness, training, and regional engagement
• Support pricing strategy aligned to margin targets

External Representation

• In combination with Regional Merchandising teams, serve as Cobra Golf’s trusted product spokesperson
• The role also serves as the representative to industry media, retailers, and key partners.
• Support Marketing in defining the product storytelling across media, accounts, and industry events
• Elevate brand credibility in performance and innovation

YOUR TALENT

• 10+ years experience , preferably in product line management/product marketing (golf or performance sporting goods preferred)
• 7+ years in managing and leading teams
• BS/BA Degree
• Proven ability to manage product categories and lead cross-functional execution
• Strong commercial acumen (pricing, margin, sell-in/sell-through)
• Strong analytical skills – data driven decision making
• Exceptional communication and presentation skills (internal + external)

The hiring range base pay for this position is $135,600 - $187,795 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: us-hrrecruiter@puma.com