Senior Product Director

The role 

The role is responsible for defining, driving, and executing the end-to-end product vision, strategy, and roadmap across key OBG verticals, including Sportsbook, Casino, Poker/Bingo, Player Account Management (PAM), and core platform capabilities (automation, integrations, scalability).

This role sits at the intersection of Product, Technology, Commercial, Operations, and Regulatory functions, ensuring the delivery of best-in-class, competitive, compliant, and scalable products across multiple markets.

This role will lead a multi-product, multi-market product organization, driving customer experience excellence, operational efficiency, and sustainable growth.

 

2. Scope 

• Sportsbook: betting experience, in-play, pricing capabilities, UX, performance, trading 

• Casino / Gaming: content, game portfolio, engagement loops, monetisation 

• PAM (Player Account Management): account, wallet, KYC, payments, compliance 

• Automation & Platforms: product tooling, workflows, release processes, data, integrations 

• Payment product 

• Cross-product ecosystem: customer journeys, cross-sell, retention, LTV optimisation 

 

 

 

3. Key Responsibilities 

A. Product Vision & Strategy 

• Define and own a unified product vision across all verticals 

• Build a multi-product strategy maximizing customer lifetime value (LTV), engagement, and retention 

• Drive product differentiation and innovation across UX, features, personalisation, and content 

• Ensure regulatory compliance and responsible gaming by design 

• Translate market insights, data, and competitive intelligence into actionable strategy 

 

B. Roadmap Ownership & Prioritisation 

• Own and prioritise a global product roadmap across all verticals 

• Balance short-term delivery vs long-term platform transformation 

• Establish clear product governance and prioritisation frameworks 

• Ensure alignment between business needs, tech capacity, and regulatory constraints 

 

C. Delivery & Execution 

• Lead full product lifecycle: discovery → design → delivery → launch → optimisation 

• Ensure high-quality product requirements and specifications 

• Partner with Engineering to deliver scalable, secure, and high-performing platforms 

• Drive time-to-market, delivery excellence, and execution discipline 

 

D. Platform & PAM Leadership 

• Own PAM evolution as a core strategic asset (account, wallet, compliance, lifecycle) 

• Ensure platform robustness, scalability, and modularity 

• Drive automation of processes, tooling, and operational efficiency 

• Manage key topics: payments, KYC, responsible gaming, fraud/AML integration 

 

E. Customer Experience & Growth 

• Deliver a seamless, best-in-class customer journey across all products 

• Optimise conversion, engagement, and retention levers 

• Enable cross-product experiences (Sportsbook ↔ Casino ↔ Gaming) 

• Drive continuous improvement using data, experimentation, and insights 

 

F. Cross-functional Leadership 

• Act as the central interface between Product, Tech, Trading, CRM/Marketing, Operations, and Compliance 

• Align stakeholders around roadmap priorities and delivery 

• Influence senior leadership and drive decision-making in a matrix organisation 

 

G. Partnerships & Ecosystem 

• Lead or co-lead relationships with key suppliers and platform partners 

• Ensure alignment on product roadmap, performance, and innovation 

• Contribute to build vs buy decisions and ecosystem strategy 

 

H. Performance Management 

• Own and track key product KPIs 

• Identify performance gaps and growth opportunities through data 

 

4. Leadership Responsibilities 

• Lead, structure, and scale a team of Product Managers / Owners / Analysts 

• Foster a high-performance, customer-centric, and data-driven culture 

• Build strong product governance, rituals, and processes 

• Develop talent and create clear accountability and ownership across domains 

 

5. Skills & Experience 

Experience 

• 12+ years in Product Management, including senior leadership roles 

• Strong experience in iGaming / Sports Betting / Digital B2C platforms 

• Proven track record delivering complex, multi-product ecosystems 

 

Technical & Domain Expertise 

• Deep understanding of: 

• Sportsbook mechanics and platform 

• Gaming (Casino, Poker, Bingo) ecosystems 

• PAM / customer platforms (wallet, KYC, payments) 

• Strong knowledge of: 

• Product operating models (Agile, product governance) 

• Data-driven product management and experimentation 

• Platform architecture and scalability challenges 

 

Leadership & Soft Skills 

• Strong strategic thinking and execution capability 

• Excellent stakeholder management (including executive level) 

• Ability to operate in a complex, multi-market regulatory environment 

• High level of ownership, resilience, and adaptability 

 

6. Success Metrics 

• Growth in NGR / revenue across products 

• Improvement in customer engagement, retention, and cross-sell 

• Delivery of a clear, executed and impactful product roadmap 

• Platform performance: stability, scalability, compliance 

• Increased speed and quality of execution (time-to-market) 

 

7. Key Deliverables 

• 12–18 month product strategy & roadmap 

• Quarterly prioritisation and delivery plans 

• Product governance model and operating cadence 

• Executive-level business performance reporting 

• Ensure that you, and your team, adhere to the Governance, Risk & Compliance (GRC) obligations within your direct responsibility and control. 
• Ensure any non-compliance incidents within your team are raised through the appropriate channels (Compliance Incidents Process) and that your team are informed of any reporting processes relevant to them. 
• Challenge processes, policies and projects that will negatively impact compliance within the Group. 
• Ensure your team's completion of all mandatory compliance trainings within the set deadline. 
• Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.