IQVIA Romania · Digital Marketing & Product
Digital Marketing Product Manager
OnsiteMidWarsaw, Mazovia, Polandzł99k–zł185k/yHealthTechB2B SaaSMarTech
Our Take
Lead digital marketing and product projects for healthcare platforms at IQVIA.
What you’ll do
- Plan and execute digital marketing campaigns
- Develop digital product communication strategies
- Analyze marketing data for optimization
- Coordinate content creation with creative teams
- Manage end-to-end digital projects
- Write user stories and prioritize tasks
- Monitor project budgets, risks, and dependencies
What they’re looking for
- 3+ years digital marketing experience
- End-to-end digital project management
- Data analysis and optimization mindset
- UX/UI and product development basics
- Multi-stakeholder coordination
What you get
- Real influence on digital product development
- Work at intersection of marketing, tech, business
- High-visibility projects
- Base pay: zł99,400.00 - zł184,500.00
- Incentive plans and bonuses possible
- Health and welfare benefits
Skills & Focus Areas
- roadmapping
- backlog management
- A/B testing
- SEO/SEM
- ClickUp
- stakeholder management
- data analysis
As posted by IQVIA Romania
Role Purpose
This role bridges digital marketing, product communication, and end‑to‑end digital project management. You will plan, coordinate, and execute marketing initiatives while supporting the development and optimization of digital products such as platforms, applications, and educational tools.
The position requires creativity, analytical thinking, operational discipline, and the ability to collaborate with cross‑functional teams.
Scope of Responsibilities
Digital Marketing
Planning and executing digital campaigns across paid and owned channels.
Co‑creating communication strategies for digital products and projects.
Analysing marketing data and recommending optimization actions to improve performance.
Coordinating content creation (copy, graphics, video) with creative teams.
Monitoring digital trends and implementing innovative solutions.
Managing marketing promotion activities and supporting pricing development for long‑term product success.
Conducting market research and gathering competitive intelligence to ensure product superiority and customer satisfaction.
Digital Product Project Management
Leading end‑to‑end digital projects: from brief and roadmap to launch and post‑implementation evaluation.
Coordinating work across development, UX/UI, content teams, and external vendors.
Creating and managing backlogs, writing user stories, and prioritizing tasks.
Monitoring project progress, budgets, risks, and dependencies.
Testing and validating digital product functionalities.
Collaborating with business and technology stakeholders to ensure alignment and delivery.
(Optional) Pharmaceutical Context
Working with medical and legal teams to ensure compliance of all materials.
Creating and implementing digital educational tools for HCPs or patients.
Understanding the specifics of regulated communication environments.
Requirements
Must‑have
3+ years of experience in digital marketing.
Experience managing projects, ideally digital ones.
Strong analytical thinking and the ability to interpret data and translate it into actionable insights.
Basic understanding of UX/UI and digital product development processes.
Strong organizational skills and ability to manage multiple stakeholders.
Independence, ownership, and accountability for delivering projects.
Nice‑to‑have
Experience in the pharmaceutical or medical industry.
Knowledge of project management tools (we work on ClickUp)
Basic SEO/SEM knowledge.
Experience working in an agile environment.
What This Role Offers
Real influence on the development of digital products.
Work at the intersection of marketing, technology, and business.
A dynamic environment and high‑visibility projects.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role, when annualized, is zł99,400.00 - zł184,500.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.