GfK
Senior Product Manager
NewHybridSeniorNürnberg, Bavaria, GermanyInfrastructure
Our Take
Own the strategy for media data measurement products that power audience and media solutions across digital on-device, census-based, and partner sources.
What you’ll do
- Define the vision, strategy, and roadmap for media data and measurement capabilities
- Own inbound measurement data products including digital on-device, census-based, and partner-provided sources
- Evaluate, select, and manage strategic data and technology partners to enhance coverage and quality
- Drive continuous improvements in data quality, reliability, and scalability across platforms
- Translate complex technical topics into clear business outcomes for cross-functional teams
What they’re looking for
- 5+ years of Product Management experience in data-intensive or analytics environments
- Proven experience managing large-scale data products, platforms, or ecosystems
- Experience working closely with engineering and data science teams on scalable solutions
- Demonstrated ability to manage external vendors and strategic technology partners
What you get
- Flexible working environment
- Volunteer time off
- LinkedIn Learning access
- Employee Assistance Program (EAP)
Skills & Focus Areas
- Product Strategy
- Roadmap Management
- Data Measurement
- Digital On-Device Data
- Census-Based Data
- Partner Management
As posted by GfK
Job Description
#R26_0018952|DE #LI-Hybrid
Senior Product Manager – Media Data & Measurement
About the Role
We are looking for a Senior Product Manager – Media Data & Measurement to own the strategy, roadmap, and lifecycle of the data products that power our audience and media measurement solutions.
This role sits at the heart of our measurement ecosystem and is responsible for ensuring that the data underpinning our products is scalable, reliable, high-quality, and ready for measurement use cases. You will lead product decisions related to digital on-device, census-based, and partner-provided data sources while working closely with Product, Engineering, Data Science, Operations, Commercial, and Legal teams.
As a senior product leader, you will play a critical role in shaping the future of media measurement by driving innovation in data collection, strengthening strategic partnerships, and enabling the delivery of trusted and commercially valuable measurement solutions.
What You'll Do
Own the Product Strategy
- Define and own the vision, strategy, and roadmap for media data and measurement capabilities.
- Manage the full product lifecycle from discovery and evaluation through implementation and continuous improvement.
- Prioritize initiatives based on business value, customer needs, market opportunities, and strategic objectives.
Develop Measurement Data Capabilities
- Own inbound measurement data products, including digital on-device, census-based, and partner-provided data sources.
- Define requirements for data collection, ingestion, quality assurance, and measurement readiness.
- Ensure data products support current and future measurement needs across multiple platforms and channels.
- Drive continuous improvements in data quality, reliability, and scalability.
Lead External Partnerships
- Evaluate, select, and manage strategic data and technology partners.
- Build strong relationships with vendors and external stakeholders.
- Identify opportunities to enhance data coverage, quality, and operational efficiency.
- Assess and mitigate risks associated with partner dependencies.
Drive Cross-Functional Execution
- Collaborate closely with Engineering, Data Science, Operations, Commercial, and Legal teams.
- Align stakeholders around priorities, trade-offs, and roadmap decisions.
- Translate complex technical and methodological topics into clear business outcomes and product requirements.
- Ensure successful delivery of strategic data initiatives.
Support Commercial Growth
- Partner with commercial teams to communicate the value of measurement capabilities to clients and prospects.
- Contribute to business cases for new data sources, partnerships, and product investments.
- Help identify opportunities to strengthen our competitive position through enhanced measurement solutions.
Manage Risk and Innovation
- Proactively identify risks related to data quality, privacy, compliance, scalability, and operational resilience.
- Monitor industry developments and emerging technologies in media and audience measurement.
Explore innovative approaches to data collection and measurement.
What Success Looks Like
In this role, you will:
- Establish clear ownership and strategic direction for media data and measurement capabilities.
- Improve the quality, reliability, and scalability of measurement data assets.
- Build strong and productive relationships with key data and technology partners.
- Successfully introduce new data sources and measurement capabilities.
- Drive collaboration and alignment across Product, Technology, Data Science, Operations, and Commercial teams.
- Reduce operational and partner-related risks through proactive management.
- Contribute to the continued growth and competitiveness of our measurement portfolio.
Qualifications
What We're Looking For
Experience
- 5+ years of Product Management experience, ideally within data-intensive, platform, analytics, measurement, or technology-focused environments.
- Proven experience managing data products, data platforms, integrations, or large-scale data ecosystems.
- Experience working closely with engineering and data teams to deliver scalable and reliable solutions.
- Demonstrated ability to influence stakeholders and drive decisions across cross-functional teams.
- Experience managing external vendors, partners, or technology providers.
Preferred Background
- Experience in media measurement, audience measurement, advertising technology (AdTech), media analytics, market research, or related industries.
- Familiarity with digital measurement, census-based measurement, panel data, streaming data, return-path data (RPD), or identity and matching solutions.
- Understanding of data governance, privacy, and regulatory requirements within data-driven businesses.
Skills
- Strong product strategy and roadmap management capabilities.
- Excellent communication and stakeholder management skills.
- Strong analytical and problem-solving abilities.
- Ability to make decisions in complex and evolving environments.
- Commercial mindset with a focus on customer and business outcomes.
- Proven ability to balance technical, operational, methodological, and business considerations.
- English Professional Proficiency
Why Join Us?
This is a unique opportunity to shape the future of media measurement in a rapidly evolving landscape. You will work on high-impact challenges involving data, technology, and product strategy while collaborating with talented teams across the business.
The solutions you build will form the foundation of trusted measurement products that help clients understand audiences, evaluate media performance, and make better business decisions.
If you are passionate about data, product leadership, and the future of media measurement, we'd love to hear from you.
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion