Director, Product Marketing

The role

• Build and scale a high-performing Product Marketing organization from the ground up, establishing clear ownership and accountability as a primary revenue driver.
• Define Aiven's market positioning and platform narratives, translating complex technical capabilities into compelling messaging for both developers and enterprise buyers.
• Orchestrate hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions, mastering the "User-to-Buyer" journey to convert self-service developers and enable sales teams on complex enterprise deals.
• Lead competitive intelligence and market analysis across open source, hyperscalers, and AI infrastructure to inform positioning and product roadmap priorities.
• Partner cross-functionally with Product, Engineering, and Sales leadership to influence roadmaps with customer insights and drive alignment on GTM decisions.

What they are looking for

• 10+ years product marketing experience in high-growth B2B SaaS at $50M+ ARR scale, with 5+ years leading senior PMMs and first-line managers.
• Proven ability to hire and develop high-caliber talent, build leadership depth, and scale teams with clear accountability and succession planning.
• Deep expertise in hybrid GTM (PLG + SLG) and marketing to technical audiences without losing senior business buyers—bridging user adoption and enterprise expansion.
• AI-native mindset and technical depth to communicate with practitioners and architects; bias toward "done and iterating" over perfect.
• Obsession with data and metrics, commercial acumen to translate marketing activity into revenue growth, and ability to unlock cross-functional silos at pace.

What is in it for you

• Participate in Aiven's equity plan.
• Hybrid work policy with flexibility and choice of equipment.
• Professional Development Plan budget for learning opportunities.
• Holistic wellbeing support through global Employee Assistance Program.
• Global Time Off Commitment including parental, sick, and personal leave.
• Country-specific benefits across Aiven's global footprint.